How bees see the world - Foragers Honey Packaging

How bees see the world

Or a critique of the human being as the center of absolutely everything.

Accustomed to hearing about the benefits that brands bring to human beings, I thought we had the opportunity to talk to consumers in a different way, to tell them something interesting beyond how good honey is for our health.

Tom Hayward is a beekeeper, he ethically harvests the honey that his bees forage from the native forests and landscapes of the Margaret River region, in Western Australia. Month after month he managed to infect me with his passion for beekeeping and bees, which led me to do a very exhaustive research on the day to day life of bees. How they move, how they interact... how they see.

Foragers Honey labels are a representation of this very thing. How flowers appear from the perspective of the bees flying free foraging in the native landscape. Kaleidoscopic shapes that form in a hexagonal grid, in a world where red colours don't exist.

Honey is a gift of nature, and this is how we wanted to pay tribute to it.

Design by Mayes Imbernon. https://www.behance.net/mayesimbernon